Meet Magnus
I've spent my career doing what founders need most: winning business.
I started selling door to door in Scotland in 1994. It was commission-only work, and it taught me early that results come from preparation, persistence, listening carefully and earning the right to ask for the business. I learned to handle rejection, adapt quickly and keep going. Those lessons have stayed with me throughout my career.
Since then, I've sold across different industries, markets and cultures, from winning individual customers to building substantial B2B client portfolios and leading commercial teams. I've worked with ambitious technology businesses at the stage where they needed to turn a proposition into paying customers, as well as established companies with demanding revenue targets.
What I bring is more than a contact list or a sales playbook. I understand how to identify a real buying opportunity, get in front of decision-makers, ask the difficult questions, manage objections and keep a deal moving towards a decision. I know that a promising meeting is not the same as a signed contract.
I still enjoy being personally involved in the selling. The conversations, the negotiations, the persistence and the satisfaction of winning a customer. I work hard, communicate directly and believe founders deserve a clear view of both progress and setbacks.
For me, sales has never been about producing another presentation. It's about getting out into the market and winning business.